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Vadara

Building Materials | Graphic Design Web Design Email Design Video Editing Visit Live Site -

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Ad featured in LUXE Interiors + Design

Designing the Digital Presence of a Leading Surface Brand

As Digital Designer for Vadara, I helped shape the brand’s digital presence across multiple channels. My work ranged from web design and email marketing to visual storytelling and video production. This role centered on translating Vadara’s refined, nature-inspired aesthetic into cohesive, high-impact digital, print and brand activation experiences that elevated how the brand connects with architects, designers, and homeowners.

I led the creative development of marketing campaigns, web visuals, and various digital assets that unified Vadara’s storytelling with its product design philosophy. This included but was not limited to product story development and the production of launch visuals, interactive presentations for sales teams, email campaigns with a focus on luxury and usability, and editing narrative-driven videos highlighting the artistry behind each collection.

For Vadara’s inaugural KBIS appearance, the creative direction centered on the brand’s new narrative; Nature’s Artistry. Guided by the tagline Capture the World in Quartz, we transformed the three-day exhibition into an immersive journey through the natural landscapes that inspire some of Vadara’s leading quartz designs.

Each day highlighted a different destination that inspired one of our bestselling surfaces, brought to life through themed programming and immersive design. To deepen engagement, we created a printed Sweepstakes Passport that invited attendees to visit each event, collect stamps, and enter a giveaway, transforming the exhibition into an interactive and memorable experience.

KBIS Post Show Video

Selected
Design
Works

Vadara

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